Yes, yes, I know you’re all running to get your pitch forks so you can pull a Marie Antoinette on me. Hear me out… The definition of authentic is pretty simple: not false or copied; genuine; real I have been thinking about this a lot and recently had a few conversations with folks where I actually said it out loud. One of those places was the O’Reilly Twitter Boot Camp . I was sitting on a panel with Tony Hsieh (Zappos), Marla Erwin ( Whole Foods ), David Deal (Razorfish), D